synthesizing marketing principles by applying them to a health care organization
Chose a specific health services organization. Adventist healthcare
1. Research your health service organization. Your research should take many forms, including academic research. Your research should also include a visit to the organization, interviews with key administrators or marketers (if possible), research on the category of health services in which the organization belongs, e.g. hospitals, physician practice, etc., website review, review of similar services which would be considered direct competitors.
2. Review the final project Power Point Template. This can be found in Final Project Power Point Template. Be sure you understand all the relevant marketing concepts
3. Use the marketing plan template to complete your Power Point Presentation. Feel free to change the design and slide layouts in whatever way you feel best represents and communicates your best work. Be sure to remove any of the generic text provided to you for guidance.
4. You will not be able to find out everything about your organization or its industry, some of the information is propriety, so be prepared to make some well-reasoned statements in your final project.
5. Keep your Power Point presentation simple. Reserve the main portion of your presentation for your key findings, conclusions and recommendations. Use exhibits to add supplemental or source information such as charts and graphs.
6. Be sure to include endnotes and/or a reference page as part of your grade is on your ability to demonstrate these skills.
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