Outside Class Exercise

Outside Class Exercise #1: Segmentation in the Grocery Store

The combination of products in a section of a Grocery Store is a great way to see and consider the consumer needs and wants that Consumer Product companies seek to serve. In this exercise, you will consider the needs and wants satisfied in the products at two different types of grocery stores, Full Assortment and Limited Assortment.

I prefer chose Walmart and Aldi

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