Brand Differentiation

It is imperative that brands be differentiated from each other, especially from competitive brands. Using your textbook and at least two other pieces of research you source online, write 1.5 to 2 double-spaced pages discussing the importance of brand differentiation. Give at least two examples of brands that do a good job of differentiating from competitors.

Don’t use examples from the textbook.
Do not provide any lists / bullets of information.
Provide a link to each source you use, and in-text citations for any information that comes from external sources.